The Performance Of An Organization - 1194 Words

Introduction The performance of an organization is dependent on the decision made within the organization and beyond. In recent months, the United States has seen the enactment of several Executive Orders by the newly elected President Donald Trump. The impact that these orders possess is far reaching with the possibility of influencing the salary systems. Executive Order President Donald Trump’s Executive Order on Immigration is one that has elicited mixed reactions with many people taking part in street protests and online campaigns against the president and his leadership style. Primarily, the executive order provides that people from other countries are welcome into the country, but after thorough vetting. The executive order goes†¦show more content†¦It is apparent that different parts of the organization have and require different types of resources. The company takes active steps towards aligning these resources with the set company objectives. The second step involves empowering the employees through refined objectives that align with the work force and the performance expectations (Martocchio, 2013). The third step involves developing a performance-based reward system. This is followed by the development of a real-time information system that monitors employee performance and compares the performance against the organizationâ €™s objectives (Martocchio, 2013). Moreover, the organization optimizes its link by employing analytics to identify areas that can be improved upon. Steps and Means of Connecting Pay for Performance Linking pay to performance involves twelve critical steps. The first step involves succinctly defining the organization’s strategic objective. The second step involves establishing the structure and size of the resources in the organization. Thirdly, the resources are then linked to the objectives and budgets. Fourthly, the objectives are shared with the workforce while the fifth step involves aligning the workforce with the work. The sixth step entails setting production quotas for employees while the seventh and eighth step involves performance review and competencies and training respectively (Martocchio, 2013). The ninth stepShow MoreRelatedOrganizations Performance1357 Words   |  6 PagesAn organization’s performance is vital for their success and it is important that all employees are on board with making sure the performance is of high quality.   It differs from other evaluations within the company because the performance evaluation â€Å"focuses on the org anization as the primary unit of analysis† (Evaluating the Performance of an Organization, 2012).   Within an organization’s performance it helps determine the actual output or end results of an organization against the intended outputsRead MoreThe Performance Of An Organization1579 Words   |  7 Pages INTRODUCTION The performance of any organisation is measured by a number of ways like the conducting of surveys; some visible features like communication, poor leadership skills, recruiting and selecting inefficient staff for a job can also affect performance negatively or positively. The performance of organisations is also a way or method of knowing how well or poorly an organisation is doing by assessing or managing them. This is a key function that pushes organisations and individuals to thriveRead More Organization Performance2369 Words   |  10 PagesOrganisational Performance. The term organisation performance relates to the past, present and future-projected performance of an organisation, thus, the performance of an organisation comprises the actual output measured against the intended outputs (Goals and Objectives). The role of managers is to ensure that the performance of the organisation is aligned with attaining the goals and objectives of the organisation, by taking necessary steps to ensure that the work (outputs) of an organisationRead MoreIs Blackberry Performance Effectively The Performance Of The Organization1374 Words   |  6 PagesFocal Issue and Analysis of Issue The lack of knowledge in 2013 has caused the primary issue that facing blackberry, in this case, is there is a challenge to make blackberry performance efficiently, which led to decrease the competitive advantage of the company. the lack of performance efficiently has showing RIM as against change, that make it hard to be innovation like other completive which also will lead to financially unstable. That the company is going to be a more focused innovation whichRead Morehigh performance organizations1245 Words   |  5 Pagesï » ¿LITERATURE REVIEW A High Performance Organization is an organization that achieves results that are better than those of its peer group over a longer period of time, by being able to adapt well to changes and react on these quickly, by managing for the long term, by setting up an integrated and aligned management structure , by continuously improving its core capabilities, and by truly treating the employees as its main asset. We can also define High Performance Organization as the combination of self-managingRead MoreFinancial Performance And Evaluating The Performance Of An Organization848 Words   |  4 Pagesis crucial to analyse the financial statement of an organization to evaluate the overall performance of an organization so that the stakeholders have a clear idea of what they are investing in. Two significant methods of assessing an organization for analysis are evaluating its financial performance and evaluating the environment the entity operates in. Studying the environment the business o perates in helps us understand the financial performance of the business in more depth and make sense of theRead MoreThe Social Performance Of Organizations1996 Words   |  8 PagesRunning  Head:  Social Performance of Organizations 1 Social  Performance  of  Organizations Mariam  Al  Rubaiy Melvin  Murphy BUS  475  Ã‚ ­Ã‚  Business  and  Society July  31,  2016 Social  Performance of Organization 2 Abstract Corporate social responsibility is a crucial factor for corporations to build sustainability of their business process that will help to create shared values for companies and society. Iraq is one of the most countries in the world that needs this kind of sustainability to build and reformRead MoreHigh Performance Organization3259 Words   |  14 PagesSouthwest Airlines A High Performance Organization American companies, even the most successful ones, are facing challenges that require fundamental rethinking of the workplace. For the leaders of this change, whether a CEO, mid-level manager, or team leader, these challenges also call for a redefinition of their roles. The global marketplace has changed the rules of the game forever. Southwest Airline strives to create an organization that is flexible, adaptable and highly productive. RecognizingRead MorePerformance Appraisal Performance Of Individual, Groups And Organizations Essay1139 Words   |  5 PagesIntroduction: Appraisal performance of individual, groups and organizations is something important for all organizations to succeed and achieve its objectives. Also it is used to evaluate the performance of the employees and monitor them to achieve the desired goal. Organizations usually apply performance appraisal to achieve certain objectives, and these objectives may be different from one organization to another also within the same organization from time to time. Performance appraisal being measuredRead MorePerformance Appraisal Performance Of Individual, Groups And Organizations1138 Words   |  5 PagesAppraisal performance of individual, groups and organizations is something important for all organizations to succeed and achieve its objectives. Also it is used to evaluate the performance of the employees and monitor them to achieve the desired goal. Organizations usually apply performance appraisal to achieve certain objectives, and these objectives may be different from one organization to another also within the same organization from time to time. Performance appraisal being measured against

Relief, Recovery, Regulation - the New Deal - 1341 Words

Relief, Recovery, Regulation When Franklin personally addressed the Democratic Party Convention to accept the nomination, he was the first candidate to do so and thus received a lot of attention. These were the words from the acceptance speech that set the tone for his campaign and his administration: I pledge you, I pledge myself, to a new deal for the American people. Let us all here assembled constitute ourselves prophets of a new order of competence and of courage. This is more than a political campaign; it is a call to arms. Give me your help, not to win votes alone, but to win in this crusade to restore America to its own people. 1 These words might have been just platitudes, uttered by another progressive†¦show more content†¦While many of these programs were wasteful, they succeeded to some extent in keeping people out of foreclosure, out of starvation, and propped up morale. I think they could have been more successful had the Administration not shot itself in the foot with a perverse economic tightening in 1937. Recovery One of the best examples of a successful recovery program was the Tennessee Valley Authority (TVA). This program was proposed by Senator George Norris 5 during the Hoover Administration. Resurrected and expanded under Roosevelt, despite opposition from private utilities, The TVA constructed and maintained dams, provided hydroelectric power where there was no electricity before, and stimulated investment in the region. The TVA is one of the shining success stories of the New Deal. A less successful program was called the National Recovery Act (NRA). The NRA established a minimum wage, set working hours, and attempted to regulate prices. The act invested the President with vast authority to intervene in the market economy. One example was power to regulate aspects of interstate commerce, a power that the Constitution invests in Congress. The act was voluntary to business and riddled with bureaucracy. In May 1935 the US Supreme Court, in Schechter Poultry Corporation V. United States, unanimously ruled the NRA unconstitutional. In fact, 11 out of 16 of theShow MoreRelatedEssay on The Success and Failure of the New Deal747 Words   |  3 PagesThe New Deal The United States encountered many ordeals during the Great Depression (1929-1939). Poverty, unemployment and despair clouded the â€Å"American Dream† and intensified the urgency for solutions to address and control the nationwide damage. President Franklin Roosevelt proposed the New Deal to detoxify the nation of its suffering. It can be argued that the New Deal was ineffective due to the inability to end the Great Depression with its short-term solutions and created more problems, however;Read MoreEssay on Franklin D Roosevelt1402 Words   |  6 Pagesconfidence and a new hope for the nation, declaring in his inauguration day speech on March 4, 1933, quot;the only thing we have to fear is fear itselfquot; (Norton, p.727). By incorporating this theory into politics, he attempted to pick America off the ground, and set America back on track with two sets of programs called the First and Second New Deals. During the first hundred days of his presidency, Roosevelt set forth his plan for national recovery, known as the First New Deal. Designed andRead MoreThe New Deal : A Success At Tackling The American Economic And Social Problems During The 1930 S1226 Words   |  5 Pages1939, America was set with new government programs established by President Franklin Delano Roosevelt. Within Roosevelt’s first Hundred Days, he established a plan that would bring America out of crisis. This program was called, The New Deal, and had three goals: relief, recovery, and reform. This goals, the 3 R’s were short-ran goals for relief and immediate recovery, as well as, long-term goals for permanent recovery and reform. Ultimately, the main goal of the New Deal was to bring America out ofRead MoreThe New Deal. Samantha Archer. Pols 1101: American Government.1359 Words   |  6 Pages The New Deal Samantha Archer POLS 1101: American Government January 22, 2017 Dr. Andrea M. Peterson The New Deal In October of 1929 the stock market crashes, marking the beginning of the Great Depression. By 1930 unemployment grows from almost 4 million in January to 7 million in December. During this time President Herbert Hoover appoints the President’s Emergency Committee for Employment to stimulate state and local relief but no funding for relief was provided by the committee.Read MoreFDR’s Alphabet Soup1158 Words   |  5 PagesDuring the summer of 1933, job recovery was still a major part of ending the Great Depression. The National Industrial Recovery Act (NIRA) and the National Recovery Administration (NRA) was the largest piece of industrial recovery and regulations during the time period. FDR stated, â€Å"Its object is to put industry and business workers into employment and increase their purchasing power through increased wages.† It did abundantly more than that. It also ended child labor, sweat shops, and lowered weeklyRead MoreProgressive Era Essay889 Words   |  4 Pagesresponsibilities of the federal government changed drastically during the Progressive Era and the New Deal. Rapid changes after the Civil War brought on a need for economic, social and political reforms. Before the Progressive Era and the New Deal, the federal government took a very hands-off approach and had little involvement in, and little care for the welfare of the American people. With the Progressive Era and the New Deal, the federal government became more involved and responsive to the public and implementedRead MoreRoosevelt s New Deal For The American People899 Words   |  4 Pagesnomination from the Democrats to become president and pledged to â€Å"a new deal for the American people† and eventually established the New Deal for his campaign. The New Deal attracted support from farmers, factory workers, immigrants, city folk, African Americans, women, and progressive intellectuals. Roosevelt had three interrelated objectives: relief, recovery, an d reform. Roosevelt wanted to develop plans to meet economic emergency so the New Dealers’ policies were shaped by four underlying ideas. TheRead More 1930s Essay759 Words   |  4 Pageswitnessed a breakdown of the Democratic and free enterprise way of life. The government saw that the free enterprise system was failing. The New Deal increased the governments regulation and intervention and the economic system, thus temporarily abandoning the capitalism system and turning toward socialism to find the answer. The answer... the New Deal. Socialism is usually thought of as a form of government that advocates public ownership and public control of wealth (Britannica JrRead MoreGreat Depression Essays1347 Words   |  6 PagesThe Great Depression is probably one of the most misunderstood events in American history. It is routinely cited, as proof that unregulated capitalism is not the best in the world, and that only a massive welfare state, huge amounts of economic regulation, and other interventions can save capitalism from itself. The Great Depression had important consequences and was a devastating event in America, however many good policies and programs became available as a result of the great depression, someRead MoreThe Success of Franklin D. Roosevelts New Deal718 Words   |  3 PagesFranklin D. Roosevelt’s â€Å"New Deal† package of legislation set a new precedent for United States involvement in cultural development. The New Deal was characterized by liberal use of government resources to provide relief, recovery, and reform to a nation that had been reeling from the aftermath of the Great Depression. While the immediate success of Roosevelt’s New Deal in mitigating the effects of the Great Depression is debatable, it’s long lasting impact on American government is still felt today

The Ethical Issue Of Abortion Essay - 1857 Words

The meaning of the word ethical is related to moral principles or the branch of knowledge dealing with these. And an ethical issue is â€Å"a problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).† And abortion is an ethical issue. Last year in New Zealand 14,073 abortions were performed. 14 thousand potential lives were killed before they were even given a chance to live. â€Å"Abortion means ending a pregnancy before the fetus (unborn child) can live independently outside the mother.† This is an ethical issue because it goes against many things that people’s values originate from for example, the bible, a person’s morals and the human rights act, a religious sacrament etc. and therefore people tend to get quite offended when something they so strongly believe in is being abused, for example the bible, where their religious belief is that every human being is made from God’s image and likeness. There are a lot of different responses to abortion and ones I will be discussing is the bible and Catholic/Christian church, Pope Francis’ view, New Zealand law and organizations helping out. Abortion in today’s society is known to be a contemporary ethical issue in New Zealand because abortion is still legal before you hit 12 weeks of pregnancy. It has been discussed that killing a fetus is depriving the unborn child of a future. The issue is also looking at the mother and her rights to abortShow MoreRelatedThe Ethical Issues Of Abortion1024 Words   |  5 Pagesnumerous ethical issues that can develop in labor and delivery whether this issue influences the mother, baby, or both. In healthcare, it is an obligation for the provider to give ideal care, treatment, and prevent harm to patients while making ethical choices. Here and there, these choices aren t highly contrasting and providers must outweigh benefits versus harm in order to give the best care possible for mother and baby. One case of an ethical issues that emerges in obstetrics is late abortion inRead MoreThe Ethical Issues Of Abortion1847 Words   |  8 PagesVarious ethical issues result from aborti on, however the main one s to be discussed are regarding whether abortion is considered the taking of human life, the mental state of a woman becoming a mother, and whose decision is it to determine whether they should be permitted. Ultimately, the most significant concepts surrounding abortion relate to the Value of Human Life and The Principal of Individual Freedom. The Value of Life refers to the idea that our lives are a basic ownership. Every personRead MoreThe Ethical Issues Of Abortion Essay2253 Words   |  10 PagesThe Ethical Issues of Abortion Abortion is a highly-debated topic of whether it is ethical for a woman to decide to have one. Abortion is any of various surgical methods for deliberately terminating a pregnancy. When we speak of abortion today, we mean induced abortion performed by trained doctors, not including miscarriage (MacKinnon Fiala, 2015). Some current methods of abortion are morning-after pill, mifepristone, uterine or vacuum aspiration, dilation and curettage, saline solution, prostaglandinRead MoreAbortion Ethical Issues2555 Words   |  11 PagesVarious ethical issues result from abortion. However, the issues to be discussed are regarding whether abortion is considered the taking of human life, the mental state of a woman becoming a mother, and whose decision is it to determine whether they should be permitted. This paper is about the ethical issues surrounding abortion and the question as follows: Should women have the right of choosing abortion for the sake of their health, both mentally and physi cally? The history of abortion dates fartherRead MoreThe Ethical Issue Of Abortion2254 Words   |  10 PagesAbortion is the intended termination of a human pregnancy which is commonly done within the initial 28 weeks of pregnancy. It is the slaughtering of developing lives or babies amid a woman’s pregnancy. They come with a myriad of different procedures according to how far along the pregnancy is. This ethical issue is a subject all over the world and there are arguments for whether or not it goes against all morals. Premature birth has been and most likely will always be a controversial topic consideringRead MoreEthical Issue Of Elective Abortion Essay1738 Words   |  7 PagesEthical issue in the news June 2016 Three online news articles, two of which are New Zealand-centric, on the subject of elective abortion were published on the 2nd, 3rd, and 4th of June. News The first article I read called attention to New Zealand’s elective abortion laws, which criminalises elective abortion. The article claimed that the laws are outdated and requires change. It mentioned the pro-elective abortion faction’s campaign to remove elective abortion from the 1961 Crimes ActRead More Abortion as an Ethical Issue Essay2547 Words   |  11 PagesAbortion as an Ethical Issue In recent years, abortion has become one of the world’s most discussed ethical issues. This has made a huge impact on both men and women’s lives. There are many different views on abortion dating back from the Old Testament to the present day. I intend to show you all of abortion’s conventional arguments. I hope to establish few of these views;  · The Christian views on abortion  · Views that support and oppose abortion  · My personalRead MoreAbortion : A Controversial Ethical, Legal And Public Health Issue824 Words   |  4 PagesWhether or not abortion should be restricted in the law is a controversial ethical, legal and public health issue that affects us all. While some countries have a legal restriction on abortion, Canada has no legal constraints: abortion is regulated and determined by the health act. Liberalization movements of abortion laws in Canada started in the 1960s by both feminist groups and the medical profession. This was found necessary to address the rise in mortality rates of pregnant women. A provincialRead MoreShould Abortion Be Legal?867 Words   |  4 PagesABORTION Abortion is a deliberate termination of a human pregnancy, most often performed the first 20 weeks of pregnancy. There are series of legal, moral and ethical issues which may arise about abortion. Most arguments about abortion are often focused on political insinuations and the legal aspect of such actions. Some frequently asked questions’ regarding the issue is if the practice should be outlawed and regarded as murder or should women have the right to practice it. For example, prior toRead MoreThe Ethics And Ethical Ethics1739 Words   |  7 Pagesthe turn of the 4th Century BC, the study of ethics and ethical behaviour has occupied human thought, with various philosophers exploring the fundamental issues of practical decision making, determining the nature of normative theories (Aristotelian virtue ethics), and applying these principles to pragmatic moral issues. Approximately 2040 years ago, Aristotle published, what is considered to be the foundations of modern day ethics and ethical frameworks, the â€Å"Nicomachean Ethics†. Through this publication

Ad Critique Essay Example For Students

Ad Critique Essay Promotion Critique Robbie Clark Cosmopolitan is a magazine written by women and focused toward women. Throughout the magazine are advertisements for products that would be most beneficial for women. Anywhere from M. A. C. make-up to Guess clothing is displayed for the interested consumers. Within the June 2008 Cosmopolitan issue is an advertisement for Tacori jewelry. It exhibits a black and white photo of two chess pieces, a king and queen. The queen piece, standing upright, is covered with dazzling diamond rings, while the king piece is simply lying down in front of the queen. Along with the chess pieces in the upper corner is the capital lettering TACORI. Although the ad is very simple the product at hand is prominently displayed along with a bold designer name, even the website is noticeable within the fine print. This ad is a good ad since the sparkling diamond rings stand out against the black and white background. The rings are strategically placed on the queen piece since most women are more interested in great quality jewelry than men are. Also, the king chess piece is placed on its side, this is resulting in a hidden message. We will write a custom essay on Ad Critique specifically for you for only $16.38 $13.9/page Order now Since men are more likely to purchase the diamond for the women the king piece is symbolizing the price of the jewelry. Tacori is a good quality, designer product which can become expensive. If the king purchased the diamond for the queen he could be ‘fallen over broke. ’ He also could be kneeling to the queen because of the power she portrays with the diamonds. The Tacori Company chose a good magazine to advertise their product. Women appreciate and desire diamonds. The ad also covers the bases of being a ‘good ad’. The product stands out so the consumer knows what the company stands for and the company’s name is bold so the consumer knows where the product is coming from. This ad displays the product showing a high status since it is located on the queen piece. It also makes the expensive price shown but not in a harsh manner. With all bases touched Tacori jewelry is being advertised in a great way. Volkswagen, which is quite popular, is the manufacturer to many different types of vehicles. Starting with the 1933 bug you can find the widely known symbol. Volkswagen has become one of the â€Å"25 greatest cars of all time† stated within Automobile magazine. Volkswagen currently is airing a campaign for the new Routan minivan. Brooke Shields, former model for Calvin Klein, has become the spokesperson for the Routan commercials. There are a couple different commercials advertising the Volkswagen Routan with Brooke Shields that have crossed the line into being offensive. One commercial in particular, Brooke Shields is located in a Volkswagen parking lot stating that the pregnant couple standing behind her were simply having children based on ‘German-engineering,’ which is referring to the new Routan. As the couple try to disagree with her, she continues to state false statistics to prove her theory. Brooke tells viewers that they should not be like Becky, the pregnant women, but to have babies out of love. This Volkswagen Routan commercial is offensive. The advertisement is directed towards pregnant women, stating that they should not have their babies because of ‘German-engineering. ’ This is over-generalizing the pregnant population and belittling them. It claims they are pregnant for the wrong reason. Also, it takes the enlightenment out of the fact of bringing children into this world. Brooke is criticizing those families who are having their child for love. Offensive advertisements can be offensive to one person and great to another. The Volkswagen Routan commercial can easily upset a future mother while being very humorous to a car fanatic man. Even though the commercial is by Volkswagen, Brooke Shields gets come credit as well. When an offended pregnant woman refers to this commercial she will include Brooke’s name, thus giving the bad reputation to her as well as Volkswagen. .u1ce7ced37e50be55f7821ece4fd203b2 , .u1ce7ced37e50be55f7821ece4fd203b2 .postImageUrl , .u1ce7ced37e50be55f7821ece4fd203b2 .centered-text-area { min-height: 80px; position: relative; } .u1ce7ced37e50be55f7821ece4fd203b2 , .u1ce7ced37e50be55f7821ece4fd203b2:hover , .u1ce7ced37e50be55f7821ece4fd203b2:visited , .u1ce7ced37e50be55f7821ece4fd203b2:active { border:0!important; } .u1ce7ced37e50be55f7821ece4fd203b2 .clearfix:after { content: ""; display: table; clear: both; } .u1ce7ced37e50be55f7821ece4fd203b2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1ce7ced37e50be55f7821ece4fd203b2:active , .u1ce7ced37e50be55f7821ece4fd203b2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1ce7ced37e50be55f7821ece4fd203b2 .centered-text-area { width: 100%; position: relative ; } .u1ce7ced37e50be55f7821ece4fd203b2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1ce7ced37e50be55f7821ece4fd203b2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1ce7ced37e50be55f7821ece4fd203b2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1ce7ced37e50be55f7821ece4fd203b2:hover .ctaButton { background-color: #34495E!important; } .u1ce7ced37e50be55f7821ece4fd203b2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1ce7ced37e50be55f7821ece4fd203b2 .u1ce7ced37e50be55f7821ece4fd203b2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1ce7ced37e50be55f7821ece4fd203b2:after { content: ""; display: block; clear: both; } READ: Truth Exposed in Body Rituals among the Naciremas EssayWhat makes a good advertisement? Does humor make an ad effective or is the cute little animal commercials? Kim Gordon with National Marketing Federation describes a good ad as â€Å"the power to move the audience, really motivate viewers to learn more about or buy what’s being advertised. † To â€Å"make something happen† because of an advertisement is when the good marketing techniques have came into play. Gordon explains that there are four rules that all ads should be based upon when creating an effective campaign. Rule number one – Good advertising changes the customer’s relationship with what’s being marketed. This means that through the ad the viewers’ feelings can be opened up to new moving facts. The Tacori ad for example has the diamonds on the queen piece which suggests power. This can make customers want to gain that same power as well. The second rule – Effective advertising tells prospects â€Å"why. † Why the viewers should purchase the product, should be established within the advertisement. What benefits will the customer achieve with the product; will they be tangible or intangible? The diamond rings tell the customers that they will obtain an intangible benefit of confidence. The third rule – The best ads ring true. Situations displayed within commercials should allow customers to relate to them. This makes the viewers feel they ‘need’ the product since the ad coincides with their life. The final rule – Successful advertising moves customers to the next level. To move customers to the next level you must anticipate what your prospects will do after they view the advertisement. If the outcome is not what you want then you must adapt to a new way so you get the desired results. Also, if the ad does not make any change during airing period then changes must be made as well. When these four advertising rules are followed, the ad campaign will be effectively motivational. Since the Tacori jewelry had participated in these rules, the advertisement they created is a good one. They included motivational techniques to move the customers and tell them why the product will benefit them. This ad must conclude in moving the customers to the next level.